The DIF5 Strategy will also be focusing on five key emerging technologies to drive innovation and ensure Malaysia will be at the forefront of the rapid evolution of digital technologies and development of a future-ready digital economy.
Prometeo, an Open Banking API platform in Latin America, has announced the launch of Spark, a free program for startups, fintech companies, and small businesses that provides access to its infrastructure of banking connections with APIs in a region that has been historically underserved financially.
Sephoras’ e-commerce stream in Southeast Asia saw a definite growth last year that would have otherwise taken the brand a few years to get to. With this shift in consumer behaviour, Sephora also adapted to become more empathetic while interacting with consumers instead of being “super pushy” in its sales.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.