Walker Sands and Chief Martech released a State of Marketing Technology 2017 survey whose respondents rated 48% of their companies and 60% of themselves personally as innovators or early adopters of marketing technology.

Dataiku has received a $14 million Series A investment to expand its integrated predictive application development platform. The system combines data ingestion, preparation, analysis, visualization, workflow, predictive analytics, collaboration, and deployment. It works on several big data platforms and runs primarily in-house. This is a generic system, not specifically for marketing. But it illustrates the continued maturation of the technologies that underlie CDPs.

We’re doing all good news today, Dear Reader.  Mitto has lots of cheery information about the value of a “complete omnichannel strategy”, which correlates with higher revenue growth, more loyal customers, more customer experience investment, and probably a cure for baldness.  They do find most companies are still struggling to reach that blessed state, but we won’t dwell on negative thoughts.