News

MDM Institute Finds Growing Demand for Master Data Management Specialists

Since corporate data management seems to be the topic of the day, let’s finish up with news that the MDM Institute has found a sharp uptick in interest in master data management. Institute president Aaron Zornes said his research found 160,000 members in groups relevant to MDM, RDM (Reference Data Management) and data governance. Although CDPs are often built because corporate MDM projects don’t move quickly enough, the MDM community has plenty of skills that are relevant to CDP issues.

More News

Previous Article

Dataiku Raises $14 Million for Its Predictive Application Development Platform

November 2, 2016

Dataiku has received a $14 million Series A investment to expand its integrated predictive application development platform. The system combines data ingestion, preparation, analysis, visualization, workflow, predictive analytics, collaboration, and deployment. It works on several big data platforms and runs primarily in-house. This is a generic system, not specifically for marketing. But it illustrates the continued maturation of the technologies that underlie CDPs.

CDPI Newsletter
Featured Article

ArcSpan DMP Lets Publishers Monetize Visitors Without Cookies

June 1, 2023

A cookieless DMP?  Sounds crazy, no?  Yet here is our little village of…oh wait, sorry.  Too much musical theater.  What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics.  This lets publishers charge more for impressions that are not tied to addressable individuals.  Radical!

CDPI Newsletter