Meal Kits Will Expand Online Grocery Sales: NPD Group

Grocery is one of the few retail sectors that remained largely untouched by online competition. Amazon may change that with its Whole Foods acquisition, but in the meantime we have meal kit subscriptions. NPD Group finds adoption is still low – 5% of U.S. households – but will rise as prices come down and more young people enter the market. Subscriptions are a key competitive weapon in the battle for share of customer, since let companies make sales without going through search engines or advertising.