Medallia Buys Thunderhead for Journey Orchestration

And then there were none: experience analytics vendor Medallia is buying Thunderhead, the last major independent journey orchestration platform.  Previous acquisitions in the field have included: Pointillist bought by Genesys in October 2021; Kitewheel acquired by CSG in July 2021; and Usermind acquired by Qualtrics, also in July 2021.