Sales and marketing results improved at 94% of companies that increased their data quality investment and fell at 74% of those that didn’t, according to this Dun & Bradstreet study. Quality had its greatest impact on basics including sales prospecting and closing, insights, and campaign execution, and the least on advanced goals including personalization, online/offline alignment, and Account Based Marketing. Bear that in mind when you’re justifying your next quality investment.

Finally, CDP Audiens announced an $8 million strategic investment from South Korea’s NHN Corp. In addition to cash, Audiens will gain access to data from NHN’s game, payment, IT and advertising businesses.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.