Medallia Closes Purchase of Callback Scheduling Vendor Mindful

The simplest description of Medallia is “listening platform”, but that sounds creepier than what they actually do, which is to analyze and react to customer and employee conversations.  They were bought by software investor Thoma Bravo last October and have made at least four acquisitions since then, including the Thunderhead journey orchestration engine.  They just closed their deal for callback scheduling vendor Mindful, which was announced in July.