Media Culture Offers Media Attribution Suite

Hamlet read words, words, words, but we have trends, trends, trends.  Attribution is one popular topic, and brand performance agency Media Culture has offered its contribution by launching Abacus Multichannel Measurement Suite.  The method to their madness is finding the long-term, incremental impact of cross-channel impressions.

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Consumers Want More Empathy Than They Get: Salesforce Report

May 11, 2022

Consumers agree there’s an empathy deficit: Salesforce reports that 73% expect companies to understand their unique needs but 56% say they’re treated as a number. Other tidbits: 88% say experience is as important as product or services; consumers are more comfortable sharing their data now than two years ago; and while 85% expect a consistent customer experience across departments, 60% say companies fail to deliver it. Download for more.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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