Data breaches happen all the time. But now that Facebook is the poster child for BadTech, someone grabbing 50 million account access tokens was literally front page news in the major media. Nobody knows what, if anything, the hackers did with the tokens. But breathless coverage of the story is arguably more interesting than the event itself.
CDP NGDATA announced a new interface for marketing activities including audience definition, journey management, and real-time personalization. The interface is designed to make things easier for non-technical users. It will be released in early 2019.
Decibel also aims to help marketers by improving customer experiences, in its case by creating a single Digital Experience Score based on Web site and app user behaviors such as engagement, navigation, form completion, and frustration. It does some heavy duty analytics to convert the raw data into meaningful information. Decibel has just extended its product to break out the components affecting each visitor, making it easier for companies to identify and fix problems at the individual level.
Meta has begun rolling out its AI assistant across more than 40 European countries. It blames delays in the rollout on Europe’s “complex regulatory system.” The assistant will be available in six languages, initially on Facebook, Instagram and WhatsApp Messenger.