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Media Pile on Facebook after 50 Million User Security Breach

Data breaches happen all the time. But now that Facebook is the poster child for BadTech, someone grabbing 50 million account access tokens was literally front page news in the major media. Nobody knows what, if anything, the hackers did with the tokens. But breathless coverage of the story is arguably more interesting than the event itself.

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Decibel Helps Brands Isolate Problems with Digital Customer Experiences

September 28, 2018

Decibel also aims to help marketers by improving customer experiences, in its case by creating a single Digital Experience Score based on Web site and app user behaviors such as engagement, navigation, form completion, and frustration. It does some heavy duty analytics to convert the raw data into meaningful information. Decibel has just extended its product to break out the components affecting each visitor, making it easier for companies to identify and fix problems at the individual level.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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