Mediacorp to help clients measure brand uplift after bringing Brand Metrics onboard
Singapore’s Mediacorp has joined forces with analytics firm Brand Metrics to offer its clients brand uplift studies about their advertising campaigns.
Singapore’s Mediacorp has joined forces with analytics firm Brand Metrics to offer its clients brand uplift studies about their advertising campaigns.
Multinational investment bank and financial services company, United Overseas Bank (UOB) is investing up to SG$500 million in digital innovation initiatives as it seeks to double its retail customers. With the investment, the bank aims to digitally serve more than seven million customers across ASEAN by 2026.
CDP vendor mParticle has raised a $150 million Series E, more than doubled its total funding to $272 million. They’ll use the money for R&D and global expansion. As one does.
Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence. Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management. The company has more than 1,000 global clients across Europe and South America.