Mediafly Buys InsightSquared for B2B Deal Intelligence
Sales enablement vendor Mediafly is buying deal intelligence collector InsightSquared. The pair expect InsightSquared data to help optimize Mediafly content and recommendations. Sounds like fun.
Sales enablement vendor Mediafly is buying deal intelligence collector InsightSquared. The pair expect InsightSquared data to help optimize Mediafly content and recommendations. Sounds like fun.
The Use Case Generator is built with Google Forms, which I guess qualifies as a no-code system. This Forrester report says we’re not alone: 60% of organizations are using low-code and they’re twice as likely to grow as non-users. One big surprise: 49% are using low-code to build core software such as ERP and CRM.
In the past decade, Mercado Pago has been rolled out across the region in eight key countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay and Venezuela. According to a July 2019 study from mobile data company Ogury, Mercado Pago was present on 16.5% of Android and iOS mobile devices, a significantly greater share compared with PayPal (0.7%) and Todo Pago (0.5%).
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.