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Mediafly Helps Sales and Marketing Share Content

Mediafly is a sales enablement platform that mostly helps to build tailored interactive presentations. But they just spread their wings (get it?) with a content hub that marketers can use too. It’s another example of sales/marketing tech convergence if you want a bigger picture.

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Trigger Campaigns Outperform Batch Messages: Blueshift Study

July 9, 2020

CDP and messaging platform Blueshift reports on data from 14.9 billion messages sent through the system. They found that trigger-based email outperforms batch email by 497%, triggered push notifications outperform batch push by 1490%, and trigger campaigns using both channels are 283% more effective than single channel campaigns. No mention of campaign volumes, which are likely much smaller for triggered messages.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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