Mediafly is a sales enablement platform that mostly helps to build tailored interactive presentations. But they just spread their wings (get it?) with a content hub that marketers can use too. It’s another example of sales/marketing tech convergence if you want a bigger picture.
CDP and messaging platform Blueshift reports on data from 14.9 billion messages sent through the system. They found that trigger-based email outperforms batch email by 497%, triggered push notifications outperform batch push by 1490%, and trigger campaigns using both channels are 283% more effective than single channel campaigns. No mention of campaign volumes, which are likely much smaller for triggered messages.
What’s that, you wish you didn’t have to manage any databases at all? Fauna is at your command with a serverless “data API” that lets you read, write, and manipulate data without worrying about the back-end details. Sounds crazy but we live in an age of wonders. They just raised $27 million, bringing their total to just under $60 million.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.