Why should marketing automation users have all the fun? Marketing agency Mediagistic has unveiled AdFluence, an event-triggered advertising service that can launch or expand pre-built ad campaigns based on triggers such as local weather or sports events. Ads can run on social media networks or programmatic exchanges.
Lots of useful tidbits in this report from Symantec. Turns out that 41% of U.S. consumers experienced cybercrime in the past 12 months and 65% expect to experience it in the coming 12 months; 84% want do more to protect their privacy but 43% don’t know how; 28% of social media users deleted an account due to privacy concerns in the past 12 months; 20% would give away their Internet search history for free while 45% would not sell it for any price. And so much more.
Here’s an impressively detailed study from Litmus on market share of email service providers, broken out by region, industry, company size, and more. Spoiler alert: there are some segments that Salesforce doesn’t dominate.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.