News

MediaMath and Place Exchange Integrate Out-of-Home with Other Programmatic Channels

We have omni-channel adtech: MediaMath announced it has combined out-of-home programmatic advertising (purchased via Place Exchange) with other programmatic channels in the same campaign. They say it’s a digital advertising industry first and who has time to check? Either way, it shows that out-of-home is up-to-date.

More News

Next Article

Poor Personalization Is Worse Than No Personalization: Yes Marketing Study

January 9, 2019

Back to surveys. At least this one from email company Yes Marketing is interesting. Turns out that irrelevant product recommendations are the second-most-common reason for not opening email (50%), after too many emails (55%). Over-personalization “creeps me out” (12%) outweighs lack of personalization (11%). In other words, consumer demand personalization is greatly exaggerated – and poor personalization is hurts more than no personalization at all.

CDPI Newsletter
Featured Article

Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

CDPI Newsletter