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MediaMath and Place Exchange Integrate Out-of-Home with Other Programmatic Channels

We have omni-channel adtech: MediaMath announced it has combined out-of-home programmatic advertising (purchased via Place Exchange) with other programmatic channels in the same campaign. They say it’s a digital advertising industry first and who has time to check? Either way, it shows that out-of-home is up-to-date.

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Poor Personalization Is Worse Than No Personalization: Yes Marketing Study

January 9, 2019

Back to surveys. At least this one from email company Yes Marketing is interesting. Turns out that irrelevant product recommendations are the second-most-common reason for not opening email (50%), after too many emails (55%). Over-personalization “creeps me out” (12%) outweighs lack of personalization (11%). In other words, consumer demand personalization is greatly exaggerated – and poor personalization is hurts more than no personalization at all.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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