Programmatic adtech vendor MediaMath has announced $225 million in new financing, bringing their total to over $600 million per Crunchbase. Perhaps more interesting is they plan to spend a good part of it on customer identity tracking.
European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe.
We don’t usually let Jamie, our Department of the Obvious intern, look at academic research because there’s so much obviousness that he gets overexcited and then needs a nap. But he somehow uncovered this study, which found that people will exercise more if you pay them. We thought it might be a joke but apparently it’s legitimate.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.