MediaMath DSP Adds Tru Optik CTV Audiences
Here’s another ID hookup: DSP MediaMath will incorporate Tru Optik’s Data Marketplace of connected TV and other device-based audience segments covering 80 million U.S. households. The Tru Optik segments are based on behaviors, interests, and demographic data from multiple sources. You may recall that Tru Optik was purchased by TransUnion last October.