Mediavine Lets Publishers Apply ID5 IDs to Visitor Data

Mediavine, which offers services to Web site publishers, is also making it easier for their clients to append shared IDs to their visitor data. They’ve just added ID5 to their list of ID partners, which already included LiveRamp and The Trade Desk-developed Unified ID 2.0. Separately: identity graph vendor Infutor has announced support for Unified ID 2.0.