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Mellissa Integrates with Pentaho to Offer Customer Data Management Platform

Data quality and identity tool vendor Melissa has announced a “comprehensive customer data management platform” that combines Melissa’s data cleaning and enrichment with Pentaho data extraction, transformation, and loading. The combined solution, called Contact Zone, includes a drag-and-drop interface for building process flows and hundreds of integrated connectors to common source systems. It’s probably too technical to consider a CDP but it’s certainly something a company’s IT department could use to build their own unified customer database.

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12% of Companies Have a Separate Digital Marketing Team: TFM Insights Survey

April 10, 2017

Just 12% of companies have a separate digital marketing team while 81% have a mixed team, according to a survey from Technology for Marketing, Institute of Direct and Digital Marketing, and Pure360. Martech is “owned” by marketing alone at 12% of the companies, by IT only at 29%, and is shared between the two at 36%. Also some very interesting details on what’s done in-house vs. outsourced. Worth a look.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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