Business software information company G2 has raised a $157 million Series D, bringing total funding to $257 million and valuation to $1.1 billion.  While best known for its crowd-sourced reviews, the company also helps companies buy and manage their software and offers marketing solutions to software sellers.

I know you’ve already heard the news, but still feel obligated to report that Google has announced it will support third-party cookies in Chrome until the end of 2023, more than a year longer than expected.  They nobly cite concern for “the business models of many web publishers” but protecting their own revenue and data-gathering seems a more plausible motivation.  They’re also grounding FLoC, their much-criticized cohort-based targeting alternative, until further notice.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.