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“Meow” Attacker Wipes 1,500 Exposed Online Databases

An unknown hacker has been finding unsecured online databases and replacing their contents with the word “Meow”. Cute, except that no one knows if the hacker is stealing the data first. He or she has now hit more than 1,500 databases, a reminder that poor security is common and motivator for data owners to improve it.

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One-Third of Consumers Have Opted Out of Personalized Ads: Dentsu Aegis Network

July 23, 2020

Those retailers downplaying security might want to think again based on this Dentsu Aegis Network study, which found that 77% of global consumers would stop doing business with a brand that lost their data or used it irresponsibly and 32% opted out of personalized advertising in the past year. There’s a very interesting set of four scenarios for how personal data use might evolve in the near future – definitely worth a look.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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