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MercadoLibre automates vendor image moderation with A.I.

Latin America’s largest eCommerce ecosystem uses Vue.ai in their vendor onboarding processes to assess images faster and more accurately. 88% of shoppers think product images are crucial for making a purchase decision. Marketplaces and brands understand this and have invested a significant amount of resources in ensuring product images have clarity and create internal guidelines to secure quality. Every single image that a marketplace onboards needs checking to ensure guideline adherence and product credibility.

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Shopee sees the number of Brazilian sellers on marketplace jump 600% by 2021

February 24, 2022

Shopee, Sea Limited‘s e-commerce behemoth based in Singapore, reported a 600% leap in the number of local sellers in Brazil – today, Shopee has more than 1 million Brazilian sellers registered in its marketplace. This means that more than 85% of Shopee’s sales in the country are local. Shopee’s strategy of investing in local sellers is justified: to remain competitive and grow in Latin America, more and more international platforms are betting on a hybrid strategy that combines the operational efficiencies of a global brand with local sellers, such as Amazon and AliExpress.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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