Merkle advances its stake in customer experience management by partnering with data platform Celebrus to launch CXM Signals. The solution will use Celebrus’ data capture methodology to develop improved, first-party data-based customer profiles and therefore audience segments. The aim is to promote better experience management to support existing relationships and boost loyalty.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.
In-game advertising continues to grow. Roblox has made its self-serve Ad Manager available to all customers. Ads can be sorted by genre targeting, brand suitability and audience estimator. This comes days after Walmart’s announcement that it will allow users to browse and purchase physical goods within Roblox’s virtual spaces.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.