Merkle Jettisons Response Management Group

Dentsu-owned Merkle is selling its Response Management Group (RMG), which offers direct response data capture, customer care, and fulfillment, primarily to non-profit and government clients. The 600-person RMG was part of Merkle’s original business, which has now evolved into a 14,000-employee tech-based customer experience agency. Buyer is Moore, a 5,000-person specialist in fund-raising marketing and production.