CDP Algonomy announced a deal to buy Linear Squared, which offers AI-based retail demand planning and forecasting.  It’s a good example of a vertical CDP expanding its industry-specific features.  Algonomy is the renamed combination of campaign CDP Manthan and recommendation engine RichRelevance, who announced their combination in late 2019 and closed that deal in early 2021.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.