News

MessageBird Raises $1 Billion, Pays $600 Million for SparkPost, and Buys Hull CDP

Omni-channel messaging platform MessageBird announced a $600 million acquisition of email optimization platform SparkPost, $1 billion Series C extension (from the previous $200 million), and entry to the U.S. market. We also just learned that MessageBird bought the Hull.io CDP at the end of March, along with video platform 24sessions. The deals strengthen MessageBird’s competitive position against Twilio, which you will recall bought the Segment CDP last year.