MessageGears, an activation and engagement platform, isn’t a CDP because it reads its data directly from an external data warehouse. They’ve just announced an integration with AI tool Jacquard, which will auto-generate individualized messages across email, push notification and SMS based on customer data and campaign goals. The system will also continuously optimize life campaigns for marketing and transactional messages.
Cross-channel marketing automation platform (and CDP) Listrak is expanding its Shopify app to capture data from the Shopify server pixel and use it for identity resolution. It will also add AI-powered predictive segmentation, present AI-driven product recommendations, auto-generate coupons within cross-channel triggered campaigns, and support real-time synchronization with customer, order, and product catalog information from Shopify.
Big Brother may or may not be watching, but Total Expert, a customer engagement platform in the financial services space, is for sure. They’re now using AI to automatically find life milestones like getting married and starting a family and add them to customer profiles. Come to think of it, “Total Expert” has a bit of an Orwellian ring to it, so maybe they’re just being on-brand.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.