Data activation and engagement platform MessageGears is adding tools to ingest data and build profiles in cloud data warehouses. It’s a major expansion for MessageGears, which previously offered only tools to activate existing warehouse data. The change makes MessageGears more comparable to other “warehouse-native” CDPs, which also offer a combination of profile building and data activation.
As many as 77% of brands in verticals ranging from CPG and retail to B2B manufacturing are urgently considering switching ecommerce platforms within the next year, said a new State of Ecommerce report from commercetools. Among recent migrators, 90% reported improved sales and revenue. The number one trigger for migration is creating a better user experience.
Escalating its spat with hosting platform WP Engine, open source CMS developer WordPress.org has blocked WP Engine from accessing its resources. The result is that WP Engine users will find it hard or impossible to install plugins, themes, and security patches. When elephants fight, it’s the grass that suffers.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.