Customer engagement platform MessageGears has announced that it is “Google cloud ready.” A native integration with Google Cloud Big Query will enable direct access to data in that repository with, says MessageGears, no need to copy or move it. A reminder that Snowflake is not the only game in town.
Score one for the rich guy. Just days after Elon Musk’s X filed a lawsuit charging members of the World Federation of Advertisers’ Global Alliance for Responsible Media had “colluded to withhold billions of dollars in advertising revenue” from X, the WFA has disbanded GARM. The suit probably won’t yield more advertising for X, but that was never the point.
Data-driven content and creativity platform XR Extreme Reach has expanded its partnership with streamer Roku to improve performance and insights and optimize targeting. Shared customers will be able to deliver ads directly to Roku and track engagement, conversions, and sales. They will also be able to leverage XR content intelligence to enhance creative effectiveness.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.