MessageGears describes itself as a “warehouse-native customer engagement platform”, which is buzzword-heavy but accurate. They just expanded the “warehouse-native” part by integrating with AI capabilities in Snowflake Cortex. Last month they ventured into the Composable CDP territory (a term they pointedly avoid) by adding 250+ endpoint activations and reverse ETL.
Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report. Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built. These firms accounted for most of the industry growth during the report period.
Customer engagement platform Braze is also invading Composable CDP turf. They just launched Braze Data Platform, which will collect and unify first-party data through no-copy integrations with data clouds like AWS, Databricks and Snowflake. It will also distribute data to selected third-party tools for deeper analytics and customer intelligence.
There may have been a change of administration but the Trump Department of Justice is still calling for Google to sell its Chrome browser. The demand was repeated in a proposal signed by acting assistant attorney general Omeed Assefi. “Google’s conduct presents genuine danger to freedom in the marketplace and to robust competition in our economy,” the filing said.