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MessageGears Offers Full CDP Replacement

MessageGears has snappily redefined itself as “fully composable end-to-end data activation and engagement platform.”  In considerably plainer English, it says it can now replace a separate CDP, email service provider, and customer engagement platform while relying on a cloud data warehouse.  Although the different features are tightly integrated, they can be purchased as separate components by companies who don’t want the full kit.

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Lytics Introduces the ‘Experience CDP’

October 16, 2024

Lytics has added new features and repositioned itself as an “Experience CDP” (xCDP), a change it believes will “finally solve the persistent challenges of Customer Data Platforms” by supporting CDPs’ “core mission” of “simplifying the complexity of personalization at scale.”  Key capabilities include real-time data access, cross-channel orchestration, content integration, and a free personalization offering. See this CDP Institute blog post for additional comments.

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