Meta and LiveRamp Expand Targeting with Advertisers’ Data

We interrupt our usual stream of bad-Meta news to report that they’ve partnered with LiveRamp to expand targeting of Meta campaigns based on advertisers’ first-party data.  Specifically, LiveRamp’s Authenticated Traffic Solution can now connect to Facebook’s Conversions API.  You either know what that means or don’t care.  In more good news, Meta announced Media Ratings Council brand safety certification for its Instream Video and Instant Articles, but not the (much larger) Facebook Feed and Instagram Feed ad placements.