Outflow started as a tool to synch data between sales and marketing systems, but has now reinvented itself as a data unification and workflow engine.  The transformation includes a change in pricing model from events to active contacts, new dashboards, and access to CRM data for lead scoring.  Outfunnel now maintains its own contact profiles, which puts it close to CDP territory.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.