Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.
Integral Ad Science offers a rare bit of good news in its latest Media Quality Report: fraud rates actually dropped in the second half of 2023, at least for advertisers who used fraud-prevention services. Recent DoubleVerify studies also reported fraud is stable or falling, although other industry research simply focuses on its cost.
Grocery delivery company Instacart will partner with NBCUniversal to deliver first-party purchase data to help measure the impact of streaming campaigns by CPG brands. The new offering will be available to advertisers in Q2 2024 and is expected later to expand to linear TV. This builds on an existing partnership between Instacart and NBC’s Peacock channel.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.