Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.
Integral Ad Science offers a rare bit of good news in its latest Media Quality Report: fraud rates actually dropped in the second half of 2023, at least for advertisers who used fraud-prevention services. Recent DoubleVerify studies also reported fraud is stable or falling, although other industry research simply focuses on its cost.
Grocery delivery company Instacart will partner with NBCUniversal to deliver first-party purchase data to help measure the impact of streaming campaigns by CPG brands. The new offering will be available to advertisers in Q2 2024 and is expected later to expand to linear TV. This builds on an existing partnership between Instacart and NBC’s Peacock channel.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.