Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another. Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.
Adobe Real-Time CDP is integrating Roku’s connected TV viewer data to support real time audience planning, custom audience activation, and campaign measurement. The deal leverages recently-launched Roku Data Cloud, an expanded data clean room that makes Roku data more readily available to marketers. It’s part of a larger trend to enable individual-level targeting of CTV ads.
Here’s something else that once seemed worth spending time on: the debate between multi-purpose software suites and best of breed point solutions. This Braze survey of 2,300 marketing leaders reports that 50% of brands use a unified platform for cross-channel engagement while 32% rely on disconnected systems for each channel. Scoring another point for Team Suite, Braze also reports that an above-average share of companies that missed revenue goals (39%) used disconnected solutions.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.