AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.
Europe-based CDP Relay42 has launched an offering specifically aimed at the airline industry. It will integrate CRM with real-time passenger behavior data as well as supporting the targeting of passengers more likely to book flights with lower Passenger Load Factors. There’s AI-powered 1:1 personalization too.
Seventy-five percent of marketing organizations are using generative AI (only 10% claim that it’s fully implemented) says a new report from SAS. Marketers are also consistently more positive about the outcomes of genAI use than their IT colleagues. Admittedly, 95% of senior marketing decision-makers say they don’t “fully” understand it.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.