Meta has launched a direct competitor to ChatGPT, in the form of standalone app to access its Meta AI Assistant powered by Llama 4. It’s voice activated, includes a Discover feed where you can interact with others about their AI use in a social kind of way, and bases its answers in part of what you’ve posted in Facebook and Instagram. It’s also the companion app for your Meta AI glasses (you are wearing those, right?).
Sixty percent of business leaders believe their data is not ready for genAI, according to a new report from the CMO Council. Data reliability tops the list of most cited genAI challenges (69%) while the number one data quality challenge is the existence of siloes. Still, almost 80% believe genAI will deliver a competitive advantage over the next 18 months.
TDA Group, a portfolio of data-related solutions including the Invenna CDP, has been purchased by The Relevance Group (TRG), a fast-growing collection of European marketing services firms. Introduced before 2018, Invenna became part of TDA in 2020. The deal is a trend-trifeca: agencies buying tech firms, CDPs becoming part of larger companies, and consolidation in the European CDP marketplace.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.