What kind of idiot would copy the self-destructive business choices that Elon Musk is making at Twitter? No need to wonder: Meta’s Mark Zuckerberg announced a paid “blue badge” service for Instagram and Facebook accounts in Australia and New Zealand, with plans to roll it out globally.
The Walmart vs Amazon horse race is always fun to watch. Latest news is that Walmart reported $2.7 billion in ad sales for last year, an impressive 30% increase but still far behind Amazon’s $37.7 billion.
Customer experience is shifting from a departmental to organization-wide focus, according to this very interesting CMO report for Optimizely. CEOs now are directly in charge of CX at 28% of organizations, up from 7% the year before, while the number marketing, sales, and dedicated CX leaders in charge has dropped. Unified data is the highest CX tech priority although CDPs rank far behind AI, campaign management and CRM on the list of planned investments.
Meta has begun rolling out its AI assistant across more than 40 European countries. It blames delays in the rollout on Europe’s “complex regulatory system.” The assistant will be available in six languages, initially on Facebook, Instagram and WhatsApp Messenger.