Meta has opened a new AI studio where anyone can build custom chatbots or “AI characters.” The chatbots can be deployed on social media platforms such as Instagram to answer common DM questions or respond to story replies. They can also be used by businesses to respond to social media messages faster.
Channel partner marketing software serves brands that sell through independent dealers or franchisees. As you might imagine, it requires specialized features and is sold by relatively few vendors. The list just got smaller: partner marketing vendor Ansira has acquired competitors BrandMuscle and SproutLoud and plans to fold their teams and technology into its current offering.
Twenty-three percent of global programmatic mobile app ad spend was lost to invalid traffic in Q1 2024, including ad fraud, according to a new trends report from Pixalate. That represents $1.4 billion of the estimated $6.2 billion total spend. North America accounted for over half of that total spend.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.