Meta is planning to launch a new standalone Meta AI app in Q2, apparently in competition with the likes of ChatGPT. Meta AI is not itself new but is currently only available to users via a website or company apps such as Facebook and WhatsApp. Meta plans to test a paid subscription model.
Ahead of the February elections in Germany, recommendation algorithms on TikTok and X showed far-right bias, according to campaigning organization Global Witness. For example, on TikTok, 78% of the political content that was algorithmically recommended came from accounts supportive of the AfD party. This follows a study that found Meta and X accepted ads submitted that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of the same elections. (The ads were placed by researchers, who withdrew them before they ran.)
Marketing solutions company Quad is partnering with advertising analytics provider Adalytics to combat fraud and improve evaluation and optimization of campaigns. Quad’s media agency Rise will use Adalytics’ capabilities to reduce ad deliveries to obvious non-human traffic. Adalytics will also supply impression-level transparency tools.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.