Meta has released the largest version yet of its LLM Llama. Meta CEO Mark Zuckerberg is insisting that open source rather than closed models is the right route, as Meta continues to make its LLMs available to anyone for any purpose. What could go wrong?
Advertisers are struggling to make sense of retail media network performance and metrics according to a small sample (63) surveyed by the ANA. The most pressing challenges are standardization of metrics across networks (55%), attribution (48%) and the timeliness of data and analytics (40%). For another view of the topic, check out this report from IAB.
The Federal Trade Commission announced it will investigate so-called “surveillance pricing,” the use of AI to determine the price of products or services based on analysis of customers’ characteristics and behavior. Among the companies to be investigated are MasterCard and JPMorgan Chase. Most of us would call this “dynamic pricing”, which consumers generally hate (and an earlier, Republican-dominated FTC said was okay).
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.