Two Harvard students have demonstrated the possibility of linking Meta smart glasses with facial recognition technology making it possible to grab personal information about someone just by looking at them. They used a face search engine called Pimeyes and linked an LLM to combine data from a range of people search databases. The Meta Ray Bans 2 used in the experiment look like ordinary eyeglasses: the students described their results as creepy.
CDP Blueshift has launched a new Shopify App Integration allowing ecommerce Shopify users to synchronize customer data, shopping behavior, and transactional information with the Blueshift platform. Using Blueshift’s personalization and cross-channel orchestration capabilities, Shopify merchants can optimize engagement across email, SMS, web, and mobile channels. Other CDPs with Shopify integrations include Segment, Oracle, and Listrak.
The Tennessee state government couldn’t address gun violence, but did find time to limit adolescents’ access to social media. Their new law, passed last May, prohibits social media companies from allowing under-18 users to create accounts without parental consent and requires them to verify all users’ ages. Tech industry group NetChoice has sued to block the law in federal court, largely on First Amendment grounds.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.