The software landscape is continuing grow year-on-year, but 2022-2023 saw a slowdown, with the growth in number of applications at 8% compared with 14% in the previous year, according to software management platform Zylo. Growth in average portfolio size and spending have slowed too. For the first time since they began tracking, Zylo found AI apps appearing in their 15 most expensed apps list.

Information and insights firm TransUnion today launched OneTru, a new solution for managing, governing, analyzing and delivering data insights. OneTru has four key layers: Data management for streamlined access to TransUnion’s online and offline datasets; identity matching; AI-powered analytics; and a governance framework. Anticipated use cases include credit risk identification and fraud prevention.

T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.