Meta this week announced a round of performance-based layoffs likely affecting some 5% of its global staff. Zuckerberg is claiming to “raise the bar on performance management.” Meanwhile, employees are being encouraged to assist in the recruitment of machine learning engineers.
Adoption of gen AI has slowed as marketers adjust to its limits, according to a study by Deloitte Digital. Use of gen AI to create newsletter and advertisements, automate content creation and produce graphic content is down, while the number of respondents using gen AI to create short-form text or brainstorm content ideas is up YoY (7% and 19% respectively).
Marketing data and audience engagement platform Wiland is partnering with sports CDP StellarAlgo to enhance fan intelligence for sports organizations. Wiland’s FanSignals data on billions of fan transactions will be used by the StellarAlgo platform to enhance its fan profiles. The combination is aimed at enhancing fan loyalty, reducing churn and optimizing ticket and merchandise sales.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.