CDP Reltio is expanding its partnership with workflow automation platform Workato to power the newly launched Workato Data Hub. The Hub will pair Reltio’s Customer 360 product and data management offering with Workato’s own data orchestration capabilities. The aim is to activate data in real time around business processes, applications and decision-making.

Open AI shared its safety scorecard for recently released LLM GPT-4o, revealing that it scored “low” in preparedness categories such as defending against cybersecurity threats. OpenAI is also moving to mitigate risks associated with generation of copyright content and “disallowed” (erotic/violent) content as well as unauthorized voice generation. More broadly, the scorecard illustrates how risky advanced LLMs can be without adequate governance and guardrails.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.