Days after a federal appellate court said that a class action on behalf of all U.S. advertisers against Facebook and Instagram could proceed, Meta announced that it would appeal the decision to the Supreme Court. The class action alleges that Meta defrauded advertisers by inflating user engagement metrics. The class is open to U.S. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads after August 15, 2014.
Now, the law is being tested in litigation to see if it can be applicable to charge retailers, including Patagonia Inc. and Macy’s Inc., when transactions are made online.
Conversation automation provider Conversica has announced upgrades to Conversica Chat. One key feature will allow users to customize Conversica’s out-of-the-box AI conversations to better address individual recipients and reflect brand alignment. The move puts genAI in the hands of the user rather than compelling them to rely entirely on black-box AI.
Google is facing another antitrust lawsuit, this time in Canada, specifically focusing on anti-competitive practices in online advertising. The Competition Tribunal has been asked to order Google to sell two of its ad tech tools, prohibit future anti-competitive practices and fine the company billions of dollars. In response, Google points to a highly competitive market offering plenty of alternatives.