Meta Will Gladly Manage Your Ad Campaigns

Meta also has a big “trust me” sticker attached to its latest offering, Advantage+ Shopping Campaigns. Similar to Google’s Performance Max, the service asks marketers to share customer lists, ad materials, campaign targets, and a budget, and then let Meta decide what ads to buy and offers to show. Like Google, Meta will tell advertisers how well it did rather than giving them data to judge for themselves.