Meta also has a big “trust me” sticker attached to its latest offering, Advantage+ Shopping Campaigns. Similar to Google’s Performance Max, the service asks marketers to share customer lists, ad materials, campaign targets, and a budget, and then let Meta decide what ads to buy and offers to show. Like Google, Meta will tell advertisers how well it did rather than giving them data to judge for themselves.
‘Tis the season for advice from companies you don’t trust. Having created immense uncertainty with its ever-changing schedule for third-party cookie deprecation and rotating cast of privacy-safe(ish) targeting alternatives, Google has set out its latest version of the path forward. It mostly comes down to letting Google target for you and grade its own results.
TikTok is offering more modest help, in the form of a report on marketing trends for 2023. It’s exceptionally well organized, but the trust barrier is high: the federal government is poised to ban TikTok on government computers and a recent study found TikTok pushes self-harm and suicide videos to vulnerable youths within minutes of registration.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.