When EU regulators ruled in December that Meta lacked legal basis for behavioral ad targeting, it was just a matter of time before they had to change their approach. That time has come: starting next week, Meta will give EU users the option to opt out of targeting based on behaviors. Consumers elsewhere will still be denied the choice.
Another day, another CDP offering data warehouse integration. Today’s subject in mParticle, which has introduced Warehouse Sync to share data with cloud data warehouses like Snowflake. Like other CDP vendors with similar offerings, mParticle sets itself up to provide the data warehouse with unified profiles they lack and to feed profiles to downstream applications using its existing connectors.
Regulators aren’t the only masters that Meta must serve. Advertisers pay the rent, and they’re increasingly worried about brand safety and suitability. To appease that dragon, Meta has just released tools to give them more control over what kind of content their ads appear near. AI-driven, of course.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.