Here’s more good news for GA4 users: MetaRouter just added a GA4 connector for Sync Injector, which uses website tags to capture vendor-specific, non-PII customer IDs. The system then matches them to profiles in GA4 and BigQuery. This enables more accurate tracking of anonymous individuals across platforms, devices, and sessions, and targeted messages using vendor-specific identifiers.
Google is introducing a first-party data solution for analytics users, currently in beta testing, called Customer Match. When a website collects customer identifiers, such as email addresses and phone numbers, these automatically flow into Google Analytics 4 (GA4) to use in remarketing audiences across Google ad platforms. By contrast, Customer Match for Google Ads requires uploading identifiers in CSV files.
Data- and identity-driven marketing platform Stirista has announced its new API Marketing Suite. Tools include a DSP+ API for CTV and display advertising campaign management, a Leads API for improved lead scoring and customer nurturing, and a Visits API to support multi-touch attribution. There are also opportunities for enhanced customer profile enrichment and firmographic insights.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.