Meta has begun rolling out its AI assistant across more than 40 European countries. It blames delays in the rollout on Europe’s “complex regulatory system.” The assistant will be available in six languages, initially on Facebook, Instagram and WhatsApp Messenger.
Just as we worried cookies were going by the wayside, there’s a new flavor in town. The AI-powered Agentic cookie, a privacy-perfect confection guaranteed to delight marketers with pounds of valuable data and entice customers with a fully baked, frictionless experience, courtesy of an AI-assist.
In an extension of the retail media network concept, Best Buy Ads’ new Social+ tool will allow brands to automatically layer Best Buy’s first-party consumer data over the Advantage+ shopping campaigns that Meta runs on Facebook and Instagram. The campaigns will connect back to Best Buy’s website, app and in-store sales data providing insights on what is driving sales. Long-term, the aim is to make the solution available on non-Meta platforms.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.