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Meta’s Threads Rolling Out Ads

As expected, Meta’s X-ish Threads platform is to begin rolling out ads beginning with a small number of advertisers in selected regions including the U.S. and Japan. Threads currently has some 300 million monthly users, with 75% of them following one or more brands. The test ads that some users will see will resemble sponsored content on Facebook and Instagram.

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Act-On Acquired by Banzai for $53 Million

January 28, 2025

Act-On, the long-established marketing automation platform, has been acquired by Banzai, a special purpose acquisition company that owns a range of marketing solutions. Act-On raised a total of $93 million since was founded in 2008, maintaining a small but persistent share of its market.  Its sale in a cash-plus-stock-and-warrant deal valued at $53 million reflects the challenges now facing independent martech specialists.

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