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Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future

The digital marketing industry in India not only managed to weather the pandemic’s impact but also flourished gracefully in 2020. It accelerated at an unbelievable speed, exceeding all predictions and expectations. Brands were quick to adapt, pivoting aggressively from traditional mediums to invest in digital.

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Domino’s India Partners with MoEngage to Enhance their Customer’s Experience

January 13, 2022

Domino’s Pizza, India’s leading QSR chain, has chosen MoEngage, the leading insights-led customer engagement platform, as their strategic partner to help the brand optimize the customer experience across all customer touchpoints. The solution will enable Domino’s business leads to make informed data-driven business decisions, enhancing business efficiency and revenue.

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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