The digital marketing industry in India not only managed to weather the pandemic’s impact but also flourished gracefully in 2020. It accelerated at an unbelievable speed, exceeding all predictions and expectations. Brands were quick to adapt, pivoting aggressively from traditional mediums to invest in digital.
Avataar, a leading AI and Computer Vision platform focused on spatial visual discovery, today announced a $45 million Series B funding round led by Tiger Global with co-participation from existing investor Sequoia Capital India. The financing is one of the largest fundraising rounds in the Applied 3D/AR space.
Domino’s Pizza, India’s leading QSR chain, has chosen MoEngage, the leading insights-led customer engagement platform, as their strategic partner to help the brand optimize the customer experience across all customer touchpoints. The solution will enable Domino’s business leads to make informed data-driven business decisions, enhancing business efficiency and revenue.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.