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Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future

The digital marketing industry in India not only managed to weather the pandemic’s impact but also flourished gracefully in 2020. It accelerated at an unbelievable speed, exceeding all predictions and expectations. Brands were quick to adapt, pivoting aggressively from traditional mediums to invest in digital.

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Domino’s India Partners with MoEngage to Enhance their Customer’s Experience

January 13, 2022

Domino’s Pizza, India’s leading QSR chain, has chosen MoEngage, the leading insights-led customer engagement platform, as their strategic partner to help the brand optimize the customer experience across all customer touchpoints. The solution will enable Domino’s business leads to make informed data-driven business decisions, enhancing business efficiency and revenue.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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