Digital signage supplier Navori Labs has provided unified digital signage and AI camera analytics for Walmart Connect in 173 Walmart Supercenters in Mexico and in 180 of 200 in-country Sam’s Cub locations. This allows parent company, Walmart de Mexico y Centroamerica to gather customer engagement data, analytics and shopper demographics to their out-of-home ad partners.
Budget airline AirAsia parent Capital A said it plans to list its brand management business on the Nasdaq by entering into a deal with a special purpose acquisition company Aetherium Acquisition Corp. Under the deal, Aetherium Acquisition will acquire all the issued and outstanding share capital of Capital A International, resulting in the formation of a new listed entity, according to a stock exchange filing.
CDP Piwik PRO is merging with consent management platform Cookie Information. Piwik PRO already had its own consent management capabilities but Cookie Information provides more sophisticated options. It’s still rare for CDP vendors to have their own consent manager but it’s growing more common.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.